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Europeiska företag dubbelspel




Last week, the European Union adopted the 14th package of sanctions, increasing pressure on Russia. The sanctions aim to limit Russia’s access to technology, finances, and resources, which should weaken its military potential and curb aggression towards Ukraine.

Trots detta fortsätter flera stora internationella företag att verka i Ryssland, vilket väcker frågor om dubbelmoral. Omedelbart efter starten av rysk aggression lanserade Kyiv School of Economics portalen, som publicerar data om företag som fortsätter att arbeta i Ryssland, och kringgår världssamfundets tydligt formulerade ställning. Enligt KSE finns det för närvarande mer än 2000 sådana företag: listan inkluderar stora företag som Chery, Philip Morris, Auchan, Pepsi, Leroy Merlin, Nestle och många andra. Men särskild uppmärksamhet bör ägnas åt att vissa företag fortsätter att verka i hemlighet.

Bland dem finns den schweizisk-svenska kosmetikajätten Oriflame, which, despite its public statements about ceasing activities in Russia, continues to receive significant profits from the Russian market. Previously, the issue of Oriflame’s double standards policy was raised by Italian MEP Anna Bonfrisco, who questioned not only the tools for investigating and curbing some of the cosmetics giant’s operations but also the prospects of freezing the company’s assets in the EU with the subsequent inclusion of its legal entities in future sanctions packages.


Svaret från Europeiska kommissionen, representerat av kommissionären för finansiell stabilitet, finansiella tjänster och kapitalmarknadsunionen Mairead McGuinness, var ganska undvikande och innehöll inga specifika förslag för att lösa situationen – detta orsakade besvikelse bland aktivister och allmänheten.



Additionally, one of the sources of dissatisfaction is localized in Poland, where the company’s largest factory is located in the capital. At the end of May, Polish Sejm Deputy Lucjan Petrzyk addressed a question to the Minister of Trade and Industry regarding the suspension of the activities of Oriflame’s Russian legal entities. As of the end of June, there had been no response to the deputy’s inquiry. Earlier, journalists from found that despite all the statements, Oriflame continues full-scale activities in Russia. The company’s products are sold through numerous channels, including Russian marketplaces and its own website, with the possibility of payment in rubles and delivery throughout the country. At the same time, alongside its activities in Russia, Oriflame supports Ukrainian soldiers.


The issue is also being raised in Ukraine, where Verkhovna Rada Deputy Serhiy Kuzminykh demanded that “Oriflame Holding AG” be included in the list of international war sponsors. Based on responses to parliamentary inquiries (a copy of the inquiry is available to the editorial office), the issue of preventing the company from operating on two fronts is already under the control of the SBU and the National Agency for the Prevention of Corruption, responsible for compiling the list of terrorism-sponsoring companies.

Although the efforts of Ukrainian authorities have yet to find proper resonance in Europe, it is worth noting the zeal with which Ukrainians defend their interests. Not long ago, the Ukrainian consulate in Switzerland, where Oriflame’s headquarters is located, sent an official inquiry to the company. But Oriflame’s response, as expected, was as abstract as possible, assuring that activities have been “reduced to almost a minimum.”


Oriflame and similar companies continue to profit from the war while hundreds of thousands of Ukrainians risk their lives defending their country. Russia’s military aggression has exposed a new dimension of moral responsibility to consumers and the world community – large international companies must take this into account even when it conflicts with their commercial interests. In the era of global awareness and instant information exchange, consumers demand transparency and sincerity, and any form of duplicity instantly becomes public knowledge.

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